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SELLING:
Succesful Selling Culture
Why develop a successful selling culture?
The Program is based on the most important challenges faced by businesses today:
- Retaining and attracting competent manpower
- Increasing profits and stockholder value
- Strengthening market share
- Increasing creativity and productivity while also increasing customer benefit and employee satisfaction
- Ensuring that ethical rules permeate the organization’s culture
The Program gives the company:
- Mapping of the company’s current culture.
- A program of action for clarifying and changing core values
- A program for development of successful selling
- A tool for long term development of the company’s culture.
The Programs cornerstones
- Mapping of the current culture, core values and selling patterns
- Evaluation and analysis
- Making decisions about core values
- Formulating and making decisions regarding the program of action for changing core values, selling patterns, and releasing of individual competence.
- Implementation
The program describes
- The employees’ core values and selling patterns
- The company’s apparent values
Employees’ and other interested parties’ views of the values and culture the company would like to have.
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